1) Keeping working even if the market is capricious. Ultimately, staying power defines the writer who succeeds.
2) Social networking for book marketing is helpful, but don't fret over it. Facebook is proving less helpful with its recent algorithm protocols, which determine who sees your posts and who doesn't. Twitter is helpful and LinkedIn is robust. In the end your book will stand on its own terms ~ so don't be discouraged if you don't have a FB page or web site. (Follow Eqplogger on Twitter.)
3) For most publishers the bottom line is the bottom line. Unless you've evacuated an airliner by triggering the inflatable emergency slide or won Dancing with the Stars it is best not to quit your day job if you want to publish a book. Save your writing for that sacred space and special time when you give yourself permission to be who you were made to be.
4) Don't try to create a project to be "unlike anything before." What you can do best is your tell your story -- or any story -- in the way only you can tell it. Find your voice, take your time, be compelling.
5) Practice falling off a horse and getting back on a few dozen times. If you're still standing, then you're a writer.
Ecco Qua Press is an independent publisher that upholds the tradition of good writing.